The Minister of Tourism, Celso Sabino, held an audience in Brasília (DF) with the president and lawyer of the Brazilian Association of Digital Tourism Content Creators (ABRACTUR), Crisna Reis Faria and Diego Gonzaga, to discuss actions and proactive agendas related to Tourism and digital content creators.
On this occasion, both parties committed to strengthening Tourism. Crisna Reis presented the minister with a box of internationally awarded chocolates from the Benevides Chocolates factory in Southern Bahia.
Digital content creators have increased their participation in Tourism events, such as the recent ABAV Expo in Brasília. Influencers gained an exclusive room, a dedicated space to carry out their professional activities, similar to the model provided for journalists who consistently cover Latin America’s largest tourism fair.
ABRACTUR is a newly created institution aiming to make the activity of digital content creators more professional, respected, and legitimate. To join, interested parties must meet a series of requirements and contribute financially once a year. Crisna Reis is the entity’s first president.